One-way is a San Francisco based micro brewery which holds craftsmanship, attention to detail and origin as their core values.
This brewery does not take any shortcuts when crafting their high quality beers, with a belief that there is only one way to perfection.
Drawing visual references from streets and landmarks of San Francisco, the packaging aims to communicate their urban origin and the meticulous attention to detail, that is imperative for achieving a truly original beer.
The concept behind One-Way’s packaging system was inspired by San Francisco’s grid-street plan. Throughout the city’s well structured grid plan, minor alleys break apart from the larger streets. These alleys were used as a visual reference to convey One-Way’s belief of exploring the unconventional routes in order to achieve a truly original beer. The name “One-Way” echoes this belief, but also led way to their slogan, “there is only one way for terrific beers”. The detailed nature of the labels reflects the meticulous attention to detail present in their manually crafted beers.