Sensus Smart Appliances
Identity + Packaging

Sensus is a series of smart home appliances  that integrates carefully designed products with purposeful technology.

A sensor that alarms  you of water leaks or changes in humidity is one of several solutions Sensus offers in order for consumers to acquire a safer and more functional  home.

The packaging system for Sensus aims to bridge the gap between technology and home so that users effectively can grasp the function and usability of the product.  

Project Focus:
Light Art & Installations

Key Words:
Vibrant & Sophisticated

Visual Systems 2

15 Weeks (Fall 2015)

Branding & Printed Matter

Eszter Clark

In this project we were to choose and already existing brand and imagine them establishing a product series on a, before this, untouched market. I choose Volvo cars to penetrate into the market of home ware, with a series of technologically advanced home appliance products.  The technical advances of Volvo has not only made their cars safer but also smarter, technology that in many  instances could be used for the very same purposes in our home.Through the sub-brand Sensus, Volvo aims to take advantage of already existing technology and combine them with a series of home appliance that reflects the esthetic attributes of their brand.  

Sensus main focus is to make your home smarter and by doing so simplifying costumers everyday life. A product that can measure the level of humidity in your home and alarm you of water leaks is not only a smart solution to prevent costly restorations but also a safety precaution, functional for any household. However, when creating the graphic language for Sensus it was important that  the technological and complex nature of the products didn’t intimidate the user. Therefore the packaging aim to  clearly and effectively answer to the questions what, where and how. This was achieved by dividing the packaging into three components. The split image of the product show the product and where it should be used. Not before the package opens is the technical attribute of the product shown, referencing a seamless integration of technology. 

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